My name is Viktor Zichó. I’m an energy engineer and extreme sports athlete.

Even as a child, I was out in nature every weekend: my father and I always went hiking, and later every weekend I went mountain biking in the woods. I learned a very nature-friendly approach and attitude from my parents, for which I am very grateful. Then I experienced many disappointing things over the years:

  • Falling tree leaves in Central Europe in July
  • 40°C in London
  • Shrinked Rhone Glacier seen from the road leading to the Furka pass. 14 years ago, my sister and I used to run in the ice cave dug into the glacier, which was a 10-minute walk from the road
  • Sub-critical air quality in the big cities I visited, such as Delhi, Istanbul, Budapest, Tehran, Lahore, etc.
  • Black tears and eyelids cycling along the busiest roads in Asia
  • Unprecedented floods in Pakistan
  • Regular delay of seasons both in Europe and on the subcontinent
  • When I was a child, there was always snow at home, now there is hardly any
  • Everyday traffic jams in my hometown, Komárom, which has a population of 20,000
I decided that I would do my best and really make a difference in my own consumer habits. Furthermore, I don’t just make changes, I also convey the additional feeling of well-being and relief that comes with it to as many of my fellow humans as possible. Thus, sustainability eventually became a mission for me.

My values

Life cycle assessment

It begins at material sourcing, and terminates when it turns to dust again. No matter what sort of service or devicewe use, we shouldn’t only consider the energy demand and emissions caused by its use, as it might only consist a proportion of the whole picture

To think ahead

As soon as we desire something and have the opportunity to get it, we might only think about the short-term results of our mood and amenities. In the long run, however, we may not get the desired result at all.

Objective attitude

Not in every case what seems the greenest is pragmatic. Depending on the circumstances and the existing infrastructure, it may turn out to be completely different in practice, and the alternative solution will be more effective and sustainable.